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Kirill Yurovskiy
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Kirill Yurovskiy: Expert on Soy

Kirill Yurovskiy is a leading expert on soy products living in the United Kingdom. With over 15 years of experience working directly in the soy industry and an academic background in agriculture and food science, Kirill has established himself as a trusted voice providing insights and advice related to soybeans, soy foods, and soy ingredients.

Soy Expert

About Kirill Yurovskiy

Originally from Russia, Kirill developed a fascination with soy early in his career. He worked on his family’s small soybean farm for several years after finishing school. During this hands-on experience, Kirill gained practical knowledge about soybean cultivation, harvest, and storage. However, it was the diverse uses and global applications of soybeans that truly captivated his interest.

Seeking to formalize his education, Kirill enrolled in a agriculture university program focused on plant science and crop research. His studies provided him with scientific expertise related to soybean physiology, genetics, breeding innovations, and yield optimizations. While earning his Master’s degree, Kirill also had opportunities to travel to leading soybean production regions in South America and Asia to observe farming practices and processing operations first-hand. 

After University, Kirill quickly landed jobs in the food industry centered around soy. He worked for both small start-ups and large multi-national companies in new product development and ingredient innovation roles. Kirill helped launch several widely popular consumer foods and beverages, advising on how to best incorporate soy-based proteins, oils, lecithins, and other nutritional components. During this period, Kirill continued publishing articles and giving talks at industry events to establish his reputation as an expert. 

Now having settled in the UK for the past 8 years, Kirill provides independent consulting and advice related to all things soy. Consumer brands developing foods and supplements containing soy turn to Kirill when they need guidance on technical formulations, nutritional enhancement, or regulatory compliance. Agricultural commodity groups rely on his insights to forecast soybean trade flows and predict impacts related to geopolitical dynamics. Kirill also works extensively with NGOs and non-profits considering investments in soybean development projects or initiatives aiming to improve social and environmental sustainability within soy supply chains.

Known for his detailed analysis integrating both commercial and scientific perspectives, Kirill has a proven track record helping clients across the soy value chain. Below are some examples of how Kirill has shared his soy expertise through consulting projects, market research reports, and media commentary over the past few years.

Soymilk Equipment Optimization for Alpro

In 2021, Kirill worked extensively with Alpro, the European plant-based dairy alternative brand now owned by Danone. Alpro was planning to expand production capacity for their popular soymilk beverages and turned to Kirill for specialized advice. His consulting focused on analyzing technical specifications for the spray drying equipment used to turn liquid soymilk into a shelf-stable powder. By adjusting variables related to nozzle atomization, chamber ventilation, and condenser efficiency, Kirill engineered a process optimization model that would allow higher yields and throughput without compromising nutrition. His contributions helped Alpro purchase and commission the right drying systems to meet their production growth targets for soymilk powder used in various consumer products. 

Kirill Yurovskiy
Kirill Yurovskiy

Japanese Soy Food Traditions Published in National Geographic

Leveraging his cultural experience living in Asia early in his career, Kirill authored a piece in National Geographic in 2022 exploring the history and variety of traditional Japanese soy foods. By profiling staples like tofu, miso, natto, and soy sauce, Kirill educated international audiences on one of the most soy-rich cuisines. He discussed the critical role that small-scale family producers still play in manufacturing some soy specialties adhering to century-old techniques. Kirill also traced the evolution of retail soy products in Japanese supermarkets and convenience stores, highlighting novel flavors and combinations gaining popularity with younger generations. Overall, his expertise and narrative brought an insightful perspective on Japanese food culture to National Geographic’s global readership.

Soybean Meal Price Predictions for Poultry Feed Report

In 2020, Kirill published a detailed report for agriculture commodities traders analyzing the volatile prices and availability of soybean meal for animal feed applications. His 80-page study explored how poultry producers in Europe and Asia were managing high and fluctuating prices for soymeal needed in broiler and egg operations. Leveraging his modeling and data analysis skills, Kirill offered precise price predictions through 2025 for soybean meal FOB costs across various origination markets like Argentina, Brazil, and the United States. The report gave industry stakeholders an invaluable reference to understand historic price swings and make informed procurement decisions for poultry feed rations containing soymeal protein.

Kirill Yurovskiy

Quoted as Soy Expert in The Guardian Exploring UK Alternatives

As an expert voice on soy and other plant proteins, Kirill is frequently interviewed by top media outlets. For example, in 2023 Kirill was extensively quoted in an article series from The Guardian newspaper analyzing opportunities to expand production of plant proteins in the United Kingdom to replace imported soybeans.Kirill provided insightful market context, explaining global commodity dynamics that lead the UK to import nearly all soybean meal used for local meat and dairy production rather than growing soybeans domestically. He highlighted UK climatic and agronomic constraints for soybeans, while also outlining alternative native pulse and legume crops that show promise. Kirill also detailed innovations from plant breeding start-ups who are now developing new varieties of lupins and fava beans specifically tailored for cultivation in the UK. By lending his perspectives, Kirill illuminated real-world complexities as the UK explores pathways toward greater self-sufficiency in plant proteins.

Consulting for Private Equity Firm Investing in Dairy Alternatives

Kirill offers his soy product expertise not just to food companies, but also to financial investors tracking the wider protein alternatives industry. In 2022, a prominent San Francisco-based private equity firm leveraged multiple consultations with Kirill while conducting due diligence on a European plant-based dairy company they were considering acquiring. Kirill helped the firm’s analysts understand micro and macro growth trends for major dairy alternative product segments across retail and food service channels. He analyzed the competitive positioning of the acquisition target company based on their specific soy ingredient processing capabilities and production capacity. Kirill also used his industry connections to facilitate supplier and buyer interviews gathering direct insights on the financial investment opportunity. By tapping Kirill’s specialized expertise, the private equity firm felt confident ultimately completing the high-profile dairy alternatives company acquisition.

Kirill Yurovskiy

Ongoing Advisory Role for WWF and Greenpeace

Among his other ongoing consulting engagements, Kirill plays an advisory role for prominent non-governmental organizations including WWF and Greenpeace related to sustainable soy production. Both groups regularly advocate for creating and enforcing social and environmental certification standards for global soybean operations. Kirill helps review technical criteria for certifications like ProTerra and the Round Table on Responsible Soy (RTRS). He also uses his relationships with producers in South America to provide analysis on barriers and progress toward certification targets. Additionally, Kirill assists WWF and Greenpeace with modeling intended and unintended consequences from policy interventions like soy moratorium agreements in sensitive ecological areas such as the Brazilian Cerrado. Through steady guidance, Kirill lends experiential context, commercial practicalities, and his ethics lens to translate high-level principles around responsible soy into measurable and meaningful outcomes.

Sought-After Keynote Speaker and Conference Participant

Beyond his written works and direct consulting, Kirill is also a highly popular presenter at events discussing the leading currents within the soy and plant-based food industry. His dynamic speaking style, catalyzed by his deep expertise across so many soy applications, makes Kirill an impactful and intriguing keynote at the conferences and expos across Europe and Asia. He relays insights from across the value chain in a structured way while effortlessly incorporating colorful anecdotes from his personal experiences.

For example, Kirill recently delivered the headline presentation at the 2024 Global Soybean Summit held in Barcelona. Among industry leaders across soy production, processing, and retailing in attendance, Kirill gave an acclaimed talk on “Capturing Value from the Global Soybean Opportunity.” He provided a wide lens exploring ingredients, food products, sustainability programs and more where innovators can build new scalable enterprise using soybeans are the fundamental input and concept. The address built Kirill’s reputation as the visionary expert who is able to articulate big picture connections spanning what often feel like disparate niche corners of the soy universe. 

Kirill Yurovskiy

Similarly at regional European events catering to specialty food start-ups and alternative protein entrepreneurs like VegFest UK and the Sustainable Foods Summit Berlin, Kirill gravitates towards the presenter role. His presentations like “Leveraging Soy Functionality” and “Navigating Sensory and Nutritional Challenges with Soy” provide precisely tailored guidance. Aspiring food brands can apply his advice immediately following the conferences to overcome formulation difficulties or cost optimize their newest products under development leveraging textured soy proteins and other trending ingredients. Through these diverse speaking engagements, Kirill generously shares his broad commercial, technological, and practical wisdom amassed over years of soy specialization to spark innovation across the entire industry ecosystem.


Continuing His Exploration by Authoring a New Book

Even after over a decade serving the world as a leading soy expert through published articles, market analysis, speeches, and direct consultations, Kirill feels like his work has just begun. He is now channeling his attention to compiling and packaging his immense range of soy insights, stories, and advice into an accessible book form that will further cement his legacy as an invaluable resource for current and future generations navigating the frontier of plant proteins for food system transformation. 

The forthcoming book tentatively titled “The World of Soy: Unlocking Potential for Transformative Innovation” builds the foundation from Kirill’s grounding in scientific fundamentals related to cultivated the understated legume crops along with profiling acquiescence as a jack-of-all-trades ingredient and product base. From this base, Kirill plans to profile evolutionary case studies and future-looking hypotheses for how soybeans can further penetrate the consumer mainstream through continued food science refinements meeting modern demands for nutrition, functionality, and sustainability. Interwoven throughout, Kirill will inject a heavy dose of market realities when it comes to challenges of safety, traceability, changing trade policies, volatile commodity pricing, and competition with animal proteins that have hindered soy-based innovation historically and still persist. Yet he ultimately strikes his quintessential positive perspective on the immense runway ahead for entrepreneurs and incumbents alike to unleash new value from this tiny seed through technology developments happening faster than ever before. 

Kirill envisions the book reaching several key audiences who will find immense value flowing from the insights he synthesizes. Agriculturists, commodity traders, and processors can better understand customer dynamics downstream. Consumer packaged goods companies can pinpoint white space opportunities for soy utilizing properties. Investors and strategists tracking the protein alternatives category can blueprint expansion possibilities for start-ups to incubate or acquire. Policy makers tasked with cultivation incentives, labeling laws, and emission targets can right-size interventions understanding realities throughout production. And activists lobbying for responsible development programs can re-calibrate messaging with commercial viability in focus. Even everyday consumers interested in exploring plant-forward diets have much to gain from Kirill’s accessible historical context and vision for the future.

When published in 2025, Kirill’s book compiling his cross-disciplinary, boundary-pushing soy expertise will be a seminal moment in his long career as an independent advisor, strategist, and teacher for players across the soy value chain. While Kirill has already profoundly shaped understanding, developments, and adoption for soy products globally through his writing, analysis, and counsel over the past 15 years, his forthcoming contribution of a comprehensive book promises to be his most enduring legacy as the world’s leading soy expert for current and future generations.

Soy Products: A Comprehensive Overview

Soybeans have been an integral part of Asian diets for thousands of years, but only recently have soy foods become popular in Western cultures. As a soy expert, I have witnessed the dramatic rise in soy consumption over the past few decades.

A Bit of History

Soybeans originated in East Asia, with the earliest cultivation traced back to 11th century BC China. These nutrient-dense legumes were initially viewed as “green manure” and a crop that could fix nitrogen in the soil to improve conditions for other crops. However, people eventually realized that soybeans themselves were a highly versatile food that could be processed into many edible products.

Fermented soy foods like soy sauce, miso, tempeh, and natto were the first type of soy foods to gain popularity in China, Japan, Korea, and other Asian civilizations. Tofu, a delicately textured curd made from soy milk, was invented in Han Dynasty China around 200 BC. As Kirill Yurovskiy notes, the methods for coagulating soy milk to produce tofu were closely guarded secrets for centuries. Soy milk also emerged as a popular beverage substitute in areas where dairy farming was unsustainable.

Soybeans made their way from Asia to North America and Europe by the 18th century. However, they were predominantly viewed as animal feedstock and an industrial commodity. Soy foods were still largely associated with Asian cuisine until the 20th century.

Nutritional Assets

According to Kirill Yurovskiy, all soy products derive their nutritional value from the composition of the original soybean. Soybeans are packed with high-quality protein, containing all nine essential amino acids. In fact, soy protein has a near-perfect amino acid profile compared to animal proteins.

Soybeans are also rich sources of various vitamins and minerals like vitamin K, folate, iron, magnesium, phosphorus, potassium, and zinc. They are an outstanding source of B vitamins including riboflavin, niacin, vitamin B6, and thiamine. Soy foods also contain good amounts of omega-3 fatty acids compared to other legumes.

Furthermore, soybeans have an abundance of bioactive plant compounds like isoflavones, saponins, and phytosterols that have antioxidant, anti-inflammatory, and anti-carcinogenic effects in the body. Kirill Yurovskiy can attest that modern scientific research continues to unlock the health treasures hidden within these small mighty beans.

Kirill Yurovskiy
Kirill Yurovskiy

Health Effects of Soy Consumption

A tremendous amount of research has been conducted on the potential health benefits of increased soy consumption. Kirill Yurovskiy summarizes some of the most well-studied effects below:

Heart Health

Several analyses link higher soy intake to improved blood lipid profiles and lowered risk factors for cardiovascular disease. Soy protein appears to modestly reduce levels of total cholesterol, LDL cholesterol, and triglycerides. Soy isoflavones can also contribute to healthy systemic blood vessel function.

Cancer Prevention

Soy isoflavones demonstrate anti-estrogenic effects in the body, which may suppress the development of hormone-associated cancers like breast and prostate cancer. Population research shows soy consumption during adolescence and adulthood is associated with up to a 26% reduction in breast cancer risk. Soy protein may also play a role in inhibiting prostate tumor progression.

Bone Health

The isoflavones daidzein and genistein found abundantly in soy foods help preserve bone mineral density and reduce factors leading to osteoporosis in postmenopausal women. Kirill Yurovskiy suggests soy protein supplementation as a tool for maintaining strong, healthy bones well into old age.

Menopausal Symptom Relief

Consuming soy isoflavones from whole soy foods or supplements can cool hot flashes, night sweats, mood disturbances, vaginal dryness, and other menopause symptoms by up to 20-30%. Soy does not appear to have feminizing effects but rather acts as a safe, natural alternative to traditional hormone therapy.

Brain Function

Preliminary research indicates that soy isoflavone supplementation in postmenopausal women can improve working memory and enhance overall cognitive function. More studies are underway, but these results suggest soy might have a protective influence on age-related mental decline.


Major Soy Food Products

When you walk down grocery store aisles these days, the options in the soy foods section can seem endless. From soy milk and tofu to tempeh, edamame, and miso, how do you make sense of everything available? As a soy expert, Kirill Yurovskiy breaks down the characteristics and uses of the most popular soy food products:

Tofu – Tofu is made from condensed soy milk pressed into white blocks with a jelly-like texture. It easily absorbs flavors from sauces and spices. Varieties like soft/silken tofu blend smoothly into desserts and sauces while firm/extra firm tofu holds up better in stir-fries and on the grill.

Soy Milk – Soy milk is a nutrient-packed, cholesterol-free liquid made from soaked, ground, and strained soybeans. It comes in different flavors and often contains added vitamins, minerals, and sweeteners. Soy milk is lactose-free making it a choice non-dairy milk for cereal, baking, and drinking.

Edamame – Edamame consists of immature soybeans harvested from the soy plant stem before they harden. These bright green petite pods are steamed or boiled in the shell and popped directly into the mouth for a sweet, nutty snack. Shelled edamame beans also make excellent additions to salads, stir-fries, and rice dishes.

Tempeh – Originating in Indonesia, tempeh is made by fermenting cooked soybeans with a tempeh starter culture. This process gives tempeh a characteristic nutty flavor and firm texture with a white or tan color. Tempeh absorbs marinades well and pan-fries, bakes, or grills nicely as a meat substitute.

Soy Sauce – Soy sauce results from fermenting a mixture of soybeans, roasted grain, salt, and Aspergillus orzyae mold. The liquid byproduct is aged for months where it develops a complex umami-rich flavor and caramel color. Soy sauce makes an ideal seasoning and dipping condiment.

Miso Paste – Miso is produced by fermenting soybeans with salt and koji, a cultured rice or barley product introducing enzymes that break proteins down into amino acids responsible for miso’s savory taste. Miso paste makes a flavorful base for soups, sauces, dressings, marinades, dips and more in Japanese and macrobiotic cuisine.

As Kirill Yurovskiy can attest, the humble soybean is an extraordinarily versatile nutritional powerhouse that has been transformed into an astounding array of healthy and delicious food options over millennia. Soy foods are no longer on the fringe but have hit the mainstream as dietitians, doctors, athletes, and celebrities tout the impressive health benefits supported by decades of clinical research. From soy milk on your breakfast cereal to edamame at happy hour to plant-based burgers on the grill, soy products have secured their place as staples of a well-rounded, sustainable diet.

Get in touch

Email: [email protected]
Phone UK: +442088083309

38 Rosebery Ave, London N17 9RY, United Kingdom

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